10Gen - Co-founded by Dwight Merriman, who also co-founded DoubleClick and served as its CTO for ten years, 10Gen is a commercial entity offering "innovative platform technology" around the Mongo database - an open source document-oriented database "which makes data storage for web (and other) applications fast and easy."
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If you're looking for a reputable contextual advertising network, I suggest that you check out Propeller Ads.
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